Author: Serena
Acknowledging the impacts of technology, it can be said that consumers are no longer message receivers; they interact with brands as creators, influencers, and partners. Everything from text, videos, images and even reviews ofproducts and services created by users instead of brands falls under the umbrella of user-generated content (UGC). Marketers now consider UGC to be one of […]
Over the last twenty years, blogging has undergone major transformations. As we look towards the future in 2025, one trend continues to dominate the industry — niche blogging. Even though general blogs still exist, they have fallen behind when compared to the peculiar niche blogs that serve very specific audiences. If you are a novice, an expert […]
What is the Creator Economy? Creator economy is an ecosystem built around creators such as YouTubers, streamers, bloggers, podcasters, educators, and influencers. This commuity is monetized through digital platforms, while the infrastructure that supports them includes tools, applications, and services that assist in content creation, distribution, management, and payment. The creator economy is distinct, as it doesn’t rely on […]
A major decision for digital marketers and content creators relates to the type of content they want to invest their resources in: evergreen content or trending content. While each type of content has its distinct characteristics, it is essential to know how each one is equally important. Makes optimizing your content strategy a lot simpler. In this guide, […]
Remains Exactly As Written:: This is why including the content in a separate cell make it unique, rather than copying it into one cell where the whole text will cohere into a single narrative. Wrapping the Text: By clicking the option of wrap text, the text will be visually more appealing, avoiding you having to […]
With the growth of technology, we are witnessing the advancement of digital marketing. The word “influencer” is now a quintessential piece of marketing puzzle brands are dealing with. However, as the social media ecosystem gets more sophisticated, one trend stands out the most: micro-influencers. Emerging with follower bases ranging from 1,000 to 100,000, these people are becoming […]
Voice search has rapidly transitioned from a novelty to a necessity. As smart speakers, virtual assistants, and mobile voice input become increasingly prevalent, optimizing for voice search is no longer optional—it’s essential. In this in-depth guide, we’ll explore everything you need to know about creating a successful Voice Search SEO Strategy in 2025 and beyond. […]
Sustainable Digital Marketing: An Overview Prompted by shifting digital trends, practices such as marketing are now being interrogated through the sustainability microscope. Sustainable digital marketing is more than a buzzword; it marks a realignment to strategies that are ethical, green, socially responsible, and economically sustainable. With dire issues of climate change and mass consumerism, the balance of nature is irrefutably tilted. Businesses […]
The way people look for information on the internet has changed considerably. Nowadays, most users retrieve a response to their queries without having to click on any links. This process of searching online without visiting any links is referred to as zero-click searches, which has affected the content marketing and SEO strategies. In this guide, we […]
Content is the focal point of everything as it approaches the modern era. More technology-driven means of creation, namely artificial intelligence, seem to be taking over the more traditional forms of content creation. The recent development of AI automating content creation is changing the world with it’s tools. Now, innovation, creativity, personalization, and productivity are […]